Matthias Schuster Coschignano is an Executive Creative Director, currently working at BDA Creative, where he leads interdisciplinary teams in developing integrated campaigns and memorable brand experiences. Previously, he spent 12 years at Serviceplan, strategically building brands and creating internationally award-winning work. 

Driven by curiosity, Matthias believes the best ideas emerge where creativity, craft and culture meet. He is passionate about sports, design and the evolving role of AI in the creative process.